The Grande Braderie of Saint-Tropez 2025: a guide to the Gulf’s shopping event
As every year, the Grande Braderie of Saint-Tropez returns in 2025 to the delight of bargain hunters. From Friday, October 24, 2025, to Sunday, October 26, the streets of the village of Saint-Tropez transform into a true open-air market, where luxury houses, designer boutiques, and local Tropezian craftsmanship meet.
The Braderie of Saint-Tropez is a highly anticipated annual event, both for fashion enthusiasts and for visitors passing through one of the most beautiful “villages” on the Côte d’Azur. The festive and lively atmosphere of this market invites you to stroll, enjoy good deals, and discover the unique and unforgettable Mediterranean art of living.
Do you want to experience the Grande Braderie of Saint-Tropez without missing anything? History, practical information, advice, Domaine de l’Astragale explains everything you need to know about this iconic Mediterranean Gulf event, for an exceptional shopping weekend.
Practical information
- Dates: Friday, October 24, 2025, to Sunday, October 26, 2025
- Opening hours: from 9 a.m. to 7 p.m.
- Admission: free entry
- Location: center of Saint-Tropez, 83990 Saint-Tropez
- Number of boutiques: 230
- Access: Port parking, Parc des Lices, Nouveau Port parking
- Map of the shopping streets:
The history of the Grande Braderie of Saint-Tropez
Née au début des années 1990, la Grande Braderie de Saint-Tropez a d’abord été imaginée par l’association des commerçants Esprit Village pour dynamiser l’arrière-saison après l’été. Très vite, l’événement séduit et devient un rendez-vous shopping incontournable, attirant à la fois les Tropéziens et une clientèle internationale qui aime l’idée de trouver des articles de luxe à prix réduit.
Au fil du temps, la braderie de Saint-Tropez a pris une ampleur exceptionnelle, transformant le village en un immense marché à ciel ouvert,attirant des milliers de visiteurs le temps d’un long week-end. Aujourd’hui, ce sont près de 230 boutiques qui participent à l’événement annuel, faisant de la Grande Braderie un symbole du savoir-faire commerçant et de l’ambiance unique de Saint-Tropez en automne.
The Grande Braderie: a unique shopping experience
During the Braderie of Saint-Tropez, luxury boutiques and local designers set up outdoors in the village center, turning it into a vast chic and casual fashion market. If you are visiting Saint Tropez from 24 to 26 October, now is the time to grab some bargains.
The purpose of this event is simple: offer exceptional discounts and highly attractive prices on the greatest fashion houses such as Chanel, Dior, or Louis Vuitton. Good deals can also be found with local brands such as Gas Bijoux, Kiwi, or Rondini, which offer items inspired by Provençal know-how.
Whether you want to hunt for a unique collector’s piece or bring back an authentic souvenir from Saint-Tropez, you are sure to find what you are looking for.
The atmosphere at the Grande Braderie is always festive and friendly: the enthusiastic crowd strolls between the stands, visitors chat willingly with the merchants, and sometimes bargain, and shoppers stop for a little break on the terrace between purchases. The extra touch of glamour? In this typically Tropezian setting, it is not uncommon to spot a few celebrities also coming to enjoy the event in Saint-Tropez.
How to succeed in your shopping day at the Grande Braderie of Saint-Tropez
Ready for the shopping event of the year in Saint-Tropez? Before mingling with thousands of bargain-hunting visitors and searching for rare gems among hundreds of boutiques, prepare your visit effectively. To fully enjoy a shopping day at the Grande Braderie of Saint-Tropez, we first recommend:
- Spotting your favorite stores in advance,
- Getting well organized by arriving early,
- Taking care of yourself by allowing gourmet and cultural breaks between purchases.
Find the best bargains
If you want to hunt for items from major luxury houses such as Chanel, Dior, Bulgari, or Louis Vuitton, start on rue François Sibilli and continue in the alleys near the port: this is where prestigious brands are concentrated, with often spectacular discounts.
For local and artisanal shops, head to Place des Lices and the small adjacent streets, such as rue Georges Clemenceau or rue Allard.
Get organized
The secret to a good deal? Arrive early in the morning, when the village is still quiet and the stands are still well stocked. With the crowd not yet flooding the streets, you will avoid competition and traffic jams and more easily find a spot in the Port or Lices parking lots.
Once there, take the time to browse, try things on, and chat with the merchants: this is how you will unearth the best finds.
Take a break
After your shopping, take the time to walk along the port to admire the yachts, or settle on one of Saint-Tropez’s magnificent beachesto enjoy a slice of the famous tarte tropézienne. For those with a sweet tooth, it’s impossible to resist an ice cream cone at Barbarac.
To enjoy a well-deserved sunset after all these purchases and escape the crowd, head to one of the Gulf’s chicest beach clubs.
On the restaurant side, Saint-Tropez is not short of gourmet addresses! Try La Ramade and Auberge des Maures for a Provençal lunch under the arbors. On Place des Lices, Le Sporting offers a convivial and typically Tropezian atmosphere, while on the port, Le Sénéquier and Café de Paris are must-visit institutions to observe village life facing the yachts.
Where to stay during the Grande Braderie of Saint-Tropez?
To make the most of the Grande Braderie de St-Tropez, it is best to stay close to the center, so you can easily access the shopping streets while enjoying a relaxing setting after a busy day of shopping.
The Hotel Sufren in Port Grimaud welcomes you for a unique experience combining calm, elegance and refinement, all just a 10-minute drive from the centre. After your shopping, you can relax, enjoy gourmet dishes and have a walk around the harbour to prolong your Saint-Tropez experience.
FAQ
When does the Grande Braderie of Saint-Tropez 2025 take place?
The 2025 edition of the Grande Braderie of Saint-Tropez will be held from Friday, October 24, to Sunday, October 26, from 9 a.m. to 7 p.m. During these three days, the entire village transforms into a vast open-air fashion market, mixing luxury boutiques, local designers, and Tropezian craftsmanship.
Where does the Braderie take place in Saint-Tropez?
The Grande Braderie of Saint-Tropez’s merchants unfolds throughout the village center, from Place des Lices to the shopping streets around the port. Luxury boutiques are mainly concentrated on rue François Sibilli and rue Gambetta, while local and artisanal shops are located around Place des Lices and its adjacent streets.
How many boutiques take part in the Braderie of Saint-Tropez?
Around 230 boutiques take part in the event each year, ranging from major luxury houses to emblematic local brands.
Where to park during the Grande Braderie of Saint-Tropez?
Several parking areas are available near the center:
- Parking du Nouveau Port : located at the village entrance, with 1477 spaces available.
- Parking des Lices : underground parking with 307 spaces available. A good starting point to explore the Braderie.
- Parking Foch : located on Avenue de la Résistance, with 100 spaces available. This parking is a good alternative if the larger parking lots are full.
Good to know : download the Flowbird app to book and pay for your parking directly from your smartphone.
Is the Grande Braderie of Saint-Tropez free?
Yes, access to the Braderie is completely free of charge.
 | Samuel DRATLER Samuel drives the visibility of Alp’Azur’s luxury hotels by combining digital strategy with a specific attention to details. He oversees the digital strategy and brand positioning to value the unique DNA of each property to an international clientele. |